"여름맞이 하나약국 비타민 특별 이벤트!" "피로회복에 최고! 저희 약국만의 OOO 영양제"약사님. 혹시 우리 약국을 알리기 위해 이런 문구를 생각해 보신 적 있으신가요? 일반 가게라면 너무나 당연하고 효과적인 마케팅 문구일 겁니다.그런데, 약사님. 그 문구가 수십, 수백만 원짜리 과징금 폭탄의 시작이 될 수 있다는 생각, 해보셨나요? 약국마케팅은 일반 비즈니스와는 전혀 다른, 매우 엄격한 법의 테두리 안에서 움직여야 하나약국 합니다. 자칫 잘못 쓴 단어 하나가 약국의 신뢰도와 운영에큰 타격을 줄 수 있습니다.
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